Integrated Campaign for Akqa

Easy on the Eyes

Kiehl’s


Cracking up the cacophony of crazy skin care choices.





Insight
The industry of youth and beauty regimens has gotten completely out of control. With snail serums, milk and honey masks, ice baths and even eye exercises.

Idea
Our story shows the crazy, complex and cumbersome choices that consumers make to keep their skin looking young while introducing Kiehl's new Youth Dose as a simple and accessible under-eye youth restoration alternative.

Impact
The campaign successfully introduced a completely new product into the Kiehl’s family and sparked a critical yet positive conversation about beauty treatments on the brand’s social channels and was picked up by multiple influencers. 

The integrated campaign consisted of multiple social films, stories, posts, and outdoor and print communication.

Check out our Making of “Easy on the Eyes” ︎






Agency
Akqa

Creative Director
Philipp Dietz

Production
Aggressive

Post-Production
Aggressive
Company 3

Directors
Alex Topaller
Daniel Shapiro

Cinematographer
Eli Born

Editor
Adam Thomson

VFX
Alex Mikhaylov
Alex Gorin
Max Chelyadnikov
Roman Senko
E.D. Satan

Music & SFX
Wesley Slover

Colorist
Jaime O’Bradovich