TV Campaign for Saatchi&Saatchi Team One
Embrace the feeling of driving a convertible. And the feeling of not driving one.
Exhilaration is in the Air
Lexus
Embrace the feeling of driving a convertible. And the feeling of not driving one.
Insight
While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite: connect them to the world around them.
Idea
What is it like to drive the first ever Lexus LC Convertible? The real question is: what is it like to not drive one? Our film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.
Impact
The tv campaign introduced the LC Convertible to the world and received global press coverage. The long-form launch film was the highlight during the product reveal at the Los Angeles Auto Show.
Watch the :90 Launch Film "Exhilaration is in the Air" ︎
While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite: connect them to the world around them.
Idea
What is it like to drive the first ever Lexus LC Convertible? The real question is: what is it like to not drive one? Our film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.
Impact
The tv campaign introduced the LC Convertible to the world and received global press coverage. The long-form launch film was the highlight during the product reveal at the Los Angeles Auto Show.
Watch the :90 Launch Film "Exhilaration is in the Air" ︎
Agency
Saatchi&Saatchi Team One
Creative Directors
Philipp Dietz
Jon King
Production
JOJX
Post-Production
TOM
Director
Rafaela Carvalho
Cinematographer
Carlos Ritter
Editor
Bryan Cook
VFXJ
ames Bohn
SFX & Mix
Bruce Bueckert
Music
Antonio Pinto
Colorist
Adolfo Martinelli
Saatchi&Saatchi Team One
Creative Directors
Philipp Dietz
Jon King
Production
JOJX
Post-Production
TOM
Director
Rafaela Carvalho
Cinematographer
Carlos Ritter
Editor
Bryan Cook
VFXJ
ames Bohn
SFX & Mix
Bruce Bueckert
Music
Antonio Pinto
Colorist
Adolfo Martinelli
