Exhilaration is in the Air

Embrace the feeling of driving a luxury convertible. And the feeling of not driving one.

︎︎︎︎ While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite ︎︎︎︎︎︎ connect them to the world around them. What is it like to drive the first ever Lexus LC Convertible? The real question is ︎ what is it like to not drive one?

︎︎︎ Enter: the world’s narrowest car commercial. An extreme narrow aspect-ratio in our launch film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.

The long-form film was the highlight ︎︎︎︎︎︎ during the product reveal at the Los Angeles Auto Show. Our visual concept for the launch film extended the creative into a social campaign. ︎︎︎︎︎︎ The campaign introduced the LC Convertible to the world and received global ︎ press coverage and industry recognition.