While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite: connect them to the world around them.

        What is it like to drive the first ever Lexus LC Convertible? The real question is: what is it like to not drive one?

        Enter: The world’s narrowest car commercial.

    An extreme narrow aspect-ratio in our launch film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.

       The long-form film was the highlight during the product reveal at the Los Angeles Auto Show.

        Our visual concept for the launch film extented the creative into a social campaign.

        The campaign introduced the LC Convertible to the world and received global press coverage and industry recognition.