Exhilaration is in the Air
Lexus
While most vehicles confines their drivers, the Lexus LC Convertible is designed to do just the opposite: Connect them to the world around them.
What is it like to drive the first ever Lexus LC Convertible? The real question is: What is like to not drive one? Our film transports that restrictive feeling we all know too well until we expand our experience and open up to a world full of light and sound.
The “Exhilaration is the Air“ campaign introduces the Lexus LC Convertible not only on tv and social but also as the hero film during product reveal at the Los Angeles Auto Show.
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The “Exhilaration is the Air“ campaign introduces the Lexus LC Convertible not only on tv and social but also as the hero film during product reveal at the Los Angeles Auto Show.
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Agency
Team One
Production
JOJX
Post-Production
TOM
Director
Rafaela Carvalho
Cinematographer
Carlos Ritter
Editor
Bryan Cook
VFX
James Bohn
SFX & Mix
Bruce Bueckert
Music
Antonio Pinto
Colorist
Adolfo Martinelli
Team One
Production
JOJX
Post-Production
TOM
Director
Rafaela Carvalho
Cinematographer
Carlos Ritter
Editor
Bryan Cook
VFX
James Bohn
SFX & Mix
Bruce Bueckert
Music
Antonio Pinto
Colorist
Adolfo Martinelli
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