Exhilaration is in the Air

Lexus



While most vehicles confines their drivers, the Lexus LC Convertible is designed to do just the opposite: Connect them to the world around them.







What is it like to drive the first ever Lexus LC Convertible? The real question is: What is like to not drive one? Our film transports that restrictive feeling we all know too well until we expand our experience and open up to a world full of light and sound.

The “Exhilaration is the Air“ campaign introduces the Lexus LC Convertible not only on tv and social but also as the hero film during product reveal at the Los Angeles Auto Show.



Agency
Team One

Production
JOJX

Post-Production
TOM

Director
Rafaela Carvalho

Cinematographer
Carlos Ritter

Editor
Bryan Cook

VFX
James Bohn

SFX & Mix
Bruce Bueckert

Music
Antonio Pinto

Colorist
Adolfo Martinelli



Top ︎

Index ︎
Copyright © 2020