TV Campaign for Saatchi&Saatchi Team One

Exhilaration is in the Air

Lexus


Embrace the feeling of driving a convertible. And the feeling of not driving one.





Insight
While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite: connect them to the world around them.

Idea
What is it like to drive the first ever Lexus LC Convertible? The real question is: what is it like to not drive one? Our film shows  that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.

Impact
The tv campaign introduced the LC Convertible to the world and received global press coverage. The long-form launch film was the highlight during the product reveal at the Los Angeles Auto Show.

Watch the :90 Launch Film "Exhilaration is in the Air" ︎





Agency
Saatchi&Saatchi Team One

Creative Directors
Philipp Dietz
Jon King

Production
JOJX

Post-Production
TOM

Director
Rafaela Carvalho

Cinematographer
Carlos Ritter

Editor
Bryan Cook

VFXJ
ames Bohn

SFX & Mix
Bruce Bueckert

Music
Antonio Pinto

Colorist
Adolfo Martinelli