Exhilaration is in the Air
Embrace the feeling of driving a luxury convertible. And the feeling of not driving one.
︎︎︎︎ While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite ︎︎︎︎︎︎ connect them to the world around them. What is it like to drive the first ever Lexus LC Convertible? The real question is ︎ what is it like to not drive one?
︎︎︎ Enter: the world’s narrowest car commercial. An extreme narrow aspect-ratio in our launch film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.
The long-form film was the highlight ︎︎︎︎︎︎ during the product reveal at the Los Angeles Auto Show. Our visual concept for the launch film extended the creative into a social campaign. ︎︎︎︎︎︎ The campaign introduced the LC Convertible to the world and received global ︎ press coverage and industry recognition.