Lexus
Exhilaration is in the Air
Exhilaration is in the Air
Embrace the feeling of driving a luxury convertible. And the feeling of not driving one.
Insight
While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite: connect them to the world around them.
Idea
What is it like to drive the first ever Lexus LC Convertible? The real question is: what is it like to not drive one? Our film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.
Impact
The tv campaign introduced the LC Convertible to the world and received global press coverage. The long-form launch film was the highlight during the product reveal at the Los Angeles Auto Show.
While most vehicles confine their drivers, the Lexus LC Convertible is designed to do just the opposite: connect them to the world around them.
Idea
What is it like to drive the first ever Lexus LC Convertible? The real question is: what is it like to not drive one? Our film shows that restrictive feeling we all know too well until we expand our perspective and open up to a world full of light and sound.
Impact
The tv campaign introduced the LC Convertible to the world and received global press coverage. The long-form launch film was the highlight during the product reveal at the Los Angeles Auto Show.
Agency
Saatchi&Saatchi Team One
Creative Directors
Philipp Dietz
Jon King
Production
JOJX
Post-Production
TOM
Director
Rafaela Carvalho
Cinematographer
Carlos Ritter
Editor
Bryan Cook
VFXJ
ames Bohn
SFX & Mix
Bruce Bueckert
Music
Antonio Pinto
Colorist
Adolfo Martinelli
Saatchi&Saatchi Team One
Creative Directors
Philipp Dietz
Jon King
Production
JOJX
Post-Production
TOM
Director
Rafaela Carvalho
Cinematographer
Carlos Ritter
Editor
Bryan Cook
VFXJ
ames Bohn
SFX & Mix
Bruce Bueckert
Music
Antonio Pinto
Colorist
Adolfo Martinelli