Forever Chuck, For Every You

Converse


The stories of ever-changing self expression make a new generation of teens fall in love with Chucks, again.
—— Integrated Campaign for Akqa





Insight
Chucks represent being uniquely yourself. No matter who you are, what you wear, or what you do.

Idea
Converse shares that story and brings together a group of young creative talent to show us the many different sides of their personalities. They tell us the stories of ever-changing self expression, combined with their never-changing love for Chucks.

Impact
Our hero spot, shot by Ryan McGinley, gained over four million organic views on YouTube in the first 48 hours. With its unique style and story, the campaign was picked up not only on social media but also by publishers worldwide with extended features in Dazed Magazine and the Vogue.

The integrated campaign is composed of social, outdoor and retail communication. The longform hero film as well as the seven short spots feature Alisha Boe, Alton Mason, Cole Sprouse, Rowan Blanchard, Sabrina Carpenter, Selah Marley, and Taylor Hill.

AdAge
AdWeek
Ads of the World
Little Black Book
The Drum
Highsnobiety
The Dots
Dazed Magazine
Vogue











Agency
Akqa

Creative Director
Philipp Dietz

Production
Reid

Post-Production
Picture Farm
MPC

Director
Ryan McGinley

Cinematographer
Michael Saint-Onge

Editor
Toddy Stewart

Colorist
James Tillett