Forever Chuck, For Every You
Self expression makes a new generation of teens fall in love with Chucks, again.
︎︎︎︎ Chucks represent being uniquely yourself. No matter who you are, what you wear, or what you do. Converse shares that story and brings togethera group of young creative talent to show us the many different sides of their personalities. They tell us the stories of ever-changing self expression, combined with their never-changing love for Chucks.
With its unique style and story, the campaign was picked up not only on social media but also by publishers worldwide with extended features in ︎︎︎ Dazed Magazine and ︎︎︎ Vogue.
Our campaign, shot by Ryan McGinley, gained over four million organic views on YouTube in the first 48 hours ︎ and surpassed on every sales goal for Chucks. ︎︎︎ Based on our creative guidelines, the campaign extended even into retail and out of home and was adopted by markets worldwide.