Forever Chuck, For Every You

Converse


Chucks represent being uniquely yourself. No matter who you are, what you wear, or what you are doing. Converse shares that story and brings together a group of young creative talent to show us the many different sides of their personalities.

They tell us the stories of ever-changing self-expression, combined with their never-changing love for Chucks.







The integrated campaign is composed of social, outdoor and retail communication. The longform hero film as well as the seven short spots feature Alisha Boe, Alton Mason, Cole Sprouse, Rowan Blanchard, Sabrina Carpenter, Selah Marley, and Taylor Hill.

Our hero spot, shot by Ryan McGinley, has since gained over four million views on YouTube within only five days. With its unique style and story the campaign has been picked up not only on social media but also by publishers worldwide with extended features in Dazed Magazine ︎ and Vogue ︎

AdAge
AdWeek
Ads of the World
Little Black Book
The Drum
Highsnobiety
Marketing Communication
Lovely Mobile
The Dots
Dazed Magazine
Vogue







Agency
AKQA

Production
Reid

Post-Production
Picture Farm
MPC

Director
Ryan McGinley

Cinematographer
Michael Saint-Onge

Editor
Toddy Stewart

Colorist
James Tillett






Index ︎
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