Hustle (for what matters)
Lexus

Find your something. And give it your everything.

︎︎︎︎ Okay, so here’s the deal. The successful ones will tell you it’s not enough to work hard. You gotta hustle! But what good is a relentless pursuit if you’re never satisfied? Well, there’s a new generation. And their hustle is inspired by new motivations. Success that isn’t defined by status, but rather self-fulfillment. The belief that there's no time for wasted energy, effort, moments.

It’s not about having it all, but instead making space for everything that matters and nothing that doesn’t. The next generation of the Lexus NX maximizes efficiency of time and space to make it easier for people to focus on what matters to them.

The integrated campaign introduces not only the all new Lexus NX ︎︎︎ but also an all new redesign of the Lexus brand design across all channels and recieved extended features within days of its launch in ︎︎︎ Forbes Magazine and on ︎︎︎ TED.