Integrated Campaign for DDB

Network of the Future

T-Mobile


Humanity saves a technology company’s reputation.





Insight
How do you make a technology company more human? Above all financial efforts, T-Mobile invests in one fundamental thing within their network development: their heart.

Idea
We created this very special campaign with no cellphones, no tablets, no computers, and no sales offers. Just the beauty of the most powerful network in Europe and its heartbeat.

Impact
Our campaign and its results received the Effie Award, restoring brand trust and corporate goodwill following a massive PR-challenge surrounding network instability.

A massive integrated and global campaign with tv spots, print ads, outdoor and digital executions, in which nine real employees from T-Mobile Germany share their true stories behind the network of the future.

AdAge
Adweek
Stashmedia
AdForum
Ads of the World
AWN
Effie








Agency
DDB

Creative Directors
Philipp Dietz
Bahador Pakravesh

Production
Markenfilm
MJZ

Post-Production
MPC

Director
Carl-Eric Rinsch

Cinematographer
Ottar Gudnason

Editor
Frank Effron

VFX
Andy Boyd
Dan Marsh
Jake Montgomery
Csey McIntryre
Chris Fieldhouse

Colorist
Derek Hansen