They pique the curiosity of car fans all over world: The secret prototypes of car manufacturers. Their images quickly spread across media – without the use of any media budget.

This media-power is used to introduce the new A-Class. With QR-Code-Prototypes. Their disguise hides a secret message that awakens the hunting instinct of all car fans. The goal is to capture four trophies and win an exclusive trip to the world premiere of the new A-Class.

And the QR-Prototypes are everywhere. On the streets, in the press and on the web. And the ideas breaks through right away.

All this contributes to a hype for a car that is not yet officially launched yet already scores at the Cannes Lions and other award shows.

Cannes Lions
Art Directors Club
Ads of the World
Design Made in Germany

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