Humanity saves a technology company’s reputation, once again.

The Network Of The Future
T-Mobile
        How do you make a technology company more human? Above all financial efforts, T-Mobile invests in one fundamental thing within their network development: their heart.

        We created this very special campaign showing no cellphones, no tablets, no computers, and no sales offers whatsoever. Just the beauty of the most powerful network in Europe and its human heartbeat.
        Nine real employees from T-Mobile share their true stories behind the network of the future, revealing struggle, effort, setbacks and successes.

        The creative work span from tv commercials, to social assets all the way to a digital campaign platform. — Home of all stories and communication.
        Our campaign and its results received the Effie Award, restoring brand trust and corporate goodwill following a massive PR-challenge surrounding network instability.   
        The poweful imagery, shot by Uwe Duetmann was released into the world with a massive media plan that showed our work in the most popular and prominent places all over Europe.
Agency
DDB

Creative Directors
Philipp Dietz
Bahador Pakravesh

Production
Markenfilm
MJZ

Post-Production
MPC

Director
Carl-Eric Rinsch

Cinematographer
Ottar Gudnason

Editor
Frank Effron

VFX
Andy Boyd
Dan Marsh
Jake Montgomery
Csey McIntryre
Chris Fieldhouse

Colorist
Derek Hansen