The Power of Five
California Lottery

When you find a number that works for you, you stick with it. 

︎︎︎︎ Five is a number worth fixating on. Why? Because when you truly believe in its power, good things can happen. Say, like, winning $555,555.

This is the story of Will Harris, a guy so fixated on the number 5 that his entire life revolves around it — from his morning rituals to his Cinco de Mayo vacation.

Finally, our fixation payed off ︎︎︎ The Power of Five was the best performing California Lottery campaign to date.