Untamed

Mercedes-Benz


Untamed is a unique photo exhibition. Digitally fueled with the most extraordinary Instagram photos from around the world and inspired by the new Mercedes-Benz CLA. Live in Paris. 






The technology behind our projection installation actually measures the uniqueness of photos and filters the most untamed creative work of all participants for an international audience. With a special image analysis algorithm, the #Untamed Score shows how distinctive the style of their own photos is compared to those of others. Based on the creative message: The natural enemy of the ordinary.

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