Audi is breaking industry records in a first-of-its-kind second-screen collaboration with ABC’s hit show Pretty Little Liars across TV, Snapchat, and other social media platforms.
The partnership - a first for the network and the most deeply integrated second-screen collaboration in the automotive industry- enabled Audi to engage the target audience in a brand new way.
By creating a premium viewing experience with fresh programmatic content just for the second screen, luring the show’s audience to tune into the Audi Snapchat each week. Every Tuesday, fans eagerly awaited the exclusive clues, commentary, puzzles, and star access with buzz building on social media throughout the day. In addition, the project engaged Pretty Little Liars star Ian Harding to appear live on the Audi Snapchat account and interact with the audience during key episodes.
Oh and Twitter told us it was one of the most successful campaigns they’ve ever seen, performing better than 98% of all previous campaigns on the platform.