Chucks represent being uniquely yourself. No matter who you are, what you wear, or what you’re doing. Converse shares that story and brings together a group of young creative talent to show us the many different sides of their personalities. They tell us the stories of ever-changing self-expression, combined with their never-changing love for Chucks. Forever Chuck. For Every You.
The integrated campaign is composed of out-of home, social, point-of-sale, seven short spots and a longform featuring Alisha Boe, Alton Mason, Cole Sprouse, Rowan Blanchard, Sabrina Carpenter, Selah Marley, and Taylor Hill. Our spot has since gained over four million views on YouTube within five days of release and even Voguewrote about it.