Let's face it. The world of youth and beauty regimens has gotten completely out of control. Snail serums, milk and honey masks, ice baths and even eye exercises. Our integrated campaign shows the complex and cumbersome choices consumers make to keep their skin looking young while it introduces Kiehl's new Youth Dose as a simple and accessible under-eye youth restoration.

Easy on the Eyes.

Oh and by the way, my own hands made it into the spot. Check out the behind the scenes to see how my fingernails got painted black.

AKQA + Kiehl's + Aggressive