Mercedes-Benz CLA

#Untamed is a unique photo exhibition. Digitally fueled – with the most extraordinary Instagram photos from around the world and inspired by the new Mercedes-Benz CLA. Live in Paris. And featured by Google.

An impressive projection installation shows the most untamed photos of all participants and allows everyone to present his and her individual style in a worldwide exhibition for an international audience. With an special image analysis algorithm, the #Untamed Score shows how distinctive the style of their own photos is compared to those of others. — Based on the creative message: The natural enemy of the average.

Jung von Matt + Mercedes-Benz + DeModern