They pique the curiosity of car fans all over world: The secret prototypes of car manufacturers. Their images quickly spread across media – without the use of any media budget. This media-power is used to introduce the new A-Class. The idea: QR-Prototypes. Their disguise hides a secret message that awakens the hunting instinct of all car fans.
The goal is to capture four trophies and win an exclusive trip to the world premiere of the new A-Class. The QR-Prototypes are everywhere. On the streets, in the press and on the web. And the ideas breaks through right away.
All this contributes to a hype for a car that is not yet officially launched yet scores at the Cannes Lions. The mystery spreads, capturing the imaginations of enthusiasts worldwide while the hunt for the new A-Class has just begun.
Jung von Matt + Mercedes-Benz