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Mercedes-Benz CLA

#Untamed is a unique photo exhibition. Digitally fueled – with the most extraordinary Instagram photos from around the world and inspired by the new Mercedes-Benz CLA. Live in Paris.

An impressive projection installation shows the most untamed photos of all participants and allows everyone to present his and her individual style in a worldwide exhibition for an international audience. With an special image analysis algorithm, the #Untamed Score shows how distinctive the style of their own photos is compared to those of others. — Based on the creative message: The natural enemy of the average.

See what Google said about #Untamed… 

Agency
Jung von Matt

Mercedes-Benz CLA Highlight Film

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