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Mercedes-Benz A-Class

Well before the market launch, the digital campaign enters completely new territory and forms the backbone of all of communication about one of the most important cars for the rejuvenation of the brand.

A platform featuring an innovative interaction concept presents the world of the new A-Class and brings together all of the campaign content. Through scrolling you drive along metropolitan streets that reveal the entire content of the campaign as well as the brand new A-Class as your vehicle.

Agency
Jung von Matt

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