Above all financial efforts, T-Mobile invests in one fundamental thing within their network development: passion. That’s why we created this very special brand campaign with no cellphones, no tablets, computers, and no sales offers. Just the beauty of the most powerful network in Europe.

We created a massive integrated campaign with tv spots, print ads, as well as outdoor and digital executions, in where nine real employees from T-Mobile share their stories behind the network of the future.

DDB + T-Mobile + Carl-Erik Rinsch + Uwe Duettmann