Tourist Union International
Rain, Wind and Cold. This what the German winter looks like. During this time TUI (Tourist Union International) launched the Donnerwetterjetter alias the "Bad Weather Vacation": The very first competition for bad weather, as a mobile app.
The app tracks your position and current weather conditions including temperature, wind, and rainfall. You have to check-in your weather conditions; the worse they are, the better you score. The Facebook app gives you an overview of the competition and of your friends' rankings. In the end, the person with the worst weather wins the best holiday in the Dominican Republic. Nice.
Jung von Matt + TUI