Vodafone

To promote the new Vodafone LG Optimus Phone with 5 Megapixel camera, Vodafone launched a unique game: 100 phones hidden in a 5 megapixel photo taken by an LG phone. Each of the pixels can be selected by zooming in, offering the chance to win a new Vodafone LG Optimus Phone. Four weeks after game launch, all 5 million pixels had been clicked. 

The idea was part of the integrated "Where are you?" campaign in which a guy finds his way back to his high school crush with the help of the most powerful network in the world. 

Jung von Matt + Vodafone