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Vodafone Pixel Hunt

To promote the new Vodafone LG Optimus Phone with 5 Megapixel camera, Vodafone launched a unique game: 100 phones hidden in a 5 megapixel photo taken by an LG phone. Each of the pixels can be selected by zooming in, offering the chance to win a new Vodafone LG Optimus Phone. Four weeks after game launch, all 5 million pixels had been clicked.

Agency
Jung von Matt

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